Original by Annie Roberts, North Wales Pioneer - http://www.northwalespioneer.co.uk/news/168324/edwards-of-conwy-launch-…
A Conwy butchers have launched their first ever multi-channel television advert this week.
The Edwards of Conwy advert went live during Coronation Street on Monday (October 24) at 7.58pm and also after Pobol Y Cwm at 8:20pm just in time for British Sausage Week.
The advert is part of a new campaign which will portray a modern interpretation of the brand and its consumers over the 30 second ad.
Aired from October 24 for two weeks, the advert will reach over 1.2 million Welsh consumers, who will see the advert on average three times throughout the campaign.
Edwards will make use of the hash tags “#AlwaysEdwards” and “#WhereverWhenever” to encourage customers to share their love for the award winning Sausages, Bacon, PGI Welsh Burgers & Meatballs within their social groups.
Simon James, Managing Director added: “The advert has been created by Edwards to showcase the breadth of its product range and its broad consumer appeal.
“Its geographical theme reflects on how widely available the range is now, and the style of filming is intended to reflect Edwards as a down to earth brand that can cover a wide variety of eating experiences.”
After watching the advert Janet commented that:
'It is superb. Not only does it promote some products – bacon, sausages, and burgers – it also shows the beautiful landscape of Wales. More so, it places a lovely emphasis on a traditional family sit down meal. To be sure, this is something that I really do enjoy, and try to uphold in my home'.
'I am pleased that the advert’s launch coincided with the National Sausage Week. Certainly, Edwards' sausages must be amongst the best of British Bangers!'
'Last weekend Conwy Feast saw the town full of people experiencing different cuisines. Whilst this fantastic feast only lasts a few days annually, Edwards of Conwy is a permanent fixture which can be viewed as symbolising the best of both Conwy and Aberconwy’s cuisine'.
'I cannot praise Ieuan and his team highly enough. It is commendable that day after day, year after year, Edwards of Conwy, rises to the fore with their innovative ways in terms of product and unique selling points. This advert shown during prime time television really show cases Ieuan and his team, and I wish them continued success for the feature'.